JOURNAL EDITION
HOLIDAYS & GIFTING
PERFUME GIFTS WITHOUT THE GUESSWORK: THE DISCOVERY KITPerfume gifts are hard to get right for someone else. The Discovery Kit gives them all ...
NOTES
ROOIBOS IN PERFUME: VOLUPTUOUS SEDUCTIONRooibos comes from a South African shrub rather than the traditional tea plant. In Volu...
FRAGRANCE CLASSIFICATION
WHAT MAKES A PERFUME GOURMAND? SPONTANEOUS GENEROSITYWhat makes a perfume gourmand? Notes borrowed from the language of food. Spontaneous Ge...
NOTES
WHITE TEA FRAGRANCE: THE BAI MU DAN INSIDE BUTTERFLY MINDWhite tea has a quiet presence. Bai Mu Dan is the Chinese white tea chosen for Butterfl...
FRAGRANCE FAMILIES
FRAGRANCE FAMILIES: HOW TO CHOOSE YOUR FIRST STATE OF MINDFourteen fragrances is a lot to read through. Start with the fragrance family that catc...
FRAGRANCE CLASSIFICATION
WHAT DOES POWDERY MEAN IN PERFUME? CREATIVE INSPIRATION EXPLAINEDWhat does powdery mean in perfume? It describes a soft, enveloping texture, and in Crea...
NOTES
OPEN MIND PERFUME: GYOKURO, THE SHADED TEA BEHIND ITGyokuro spends its final weeks under shade before harvest. That single decision is why ...
EDUCATION
HOW TO CHOOSE A PERFUME: A SIMPLE WAY TO TEST BEFORE YOU DECIDEThree sprays in and everything blurs. A slower way to choose a perfume. Paper first, th...
NOTES
ORIENTAL OPULENCE: THE SAFFRON AT THE HEART OF THE FRAGRANCESaffron sits at the heart of Oriental Opulence, woven between three roses and surrounde...
WORLD OF PERFUMES
NICHE FRAGRANCES FROM VERSAILLES TO NORTH AMERICA: MEET STATE OF MINDState of Mind, our Maison of niche fragrances from Versailles, now ships across the US ...
WORLD OF PERFUMES
L'ÂME SLAVE PERFUME: WHEN THE HEART RULESDeep, mysterious, romantic and independent. L'Âme Slave is built on fermented Puerh fro...
SEASONAL
FALL FRAGRANCES, SMOKE AND MODERN NOMADSmoke, roasted tea and leather start making sense in October. Modern Nomad was built fo...
LIFESTYLE & MOOD 
SCENTED HAND SOAP: YOUR PERFUME, MADE FOR EVERY DAYThree fragrances you already know, now somewhere new. The same composition as the perfu...
WORLD OF PERFUMES
CAN YOU BRING PERFUME ON A PLANE? TRAVEL WITH 20 MLPerfume counts as a liquid at security, so the container size decides everything. What ...
TRENDS
MATCHA PERFUME IS HAVING A MOMENT. NAMED TEAS ARE THE NEXT STEP.Matcha put tea back in the fragrance conversation. State of Mind has been building perf...
WORLD OF PERFUMES
THE FOUNDER BEHIND STATE OF MIND: CATHERINE LASKINE-BALANDINATwenty-five years in beauty and luxury taught Catherine Laskine-Balandina what she did ...
PERFUMERS
KARINE DUBREUIL-SERENI, THE PERFUMER BEHIND STATE OF MINDBorn and raised in Grasse, trained at the Roure school. Karine Dubreuil-Sereni translat...
WORLD OF PERFUMES
ART DECO PERFUME BOTTLE: HOW THE STATE OF MIND BOTTLE IS MADEBefore it holds a fragrance, the bottle is an object in its own right. A triangular Art...
LIFESTYLE & MOOD 
PAIRING YOUR MORNING SENCHA WITH SECRET OF SUCCESS PERFUMEA cup of Sencha is the simplest way into Secret of Success perfume. The tea creates the...
NOTES
BLACK TEA PERFUME: FOUR TEAS, FOUR STATES OF MINDAssam, Darjeeling, Milima and Kenilworth. Four black teas, four different directions, a...
NOTES
WHAT IS AMBER FRAGRANCE? ORIENTAL VS. AMBER, EXPLAINEDOriental was the label for decades. Amber is the one the mapping systems use now. What ...
WORLD OF PERFUMES
TEA SCENTED PERFUME: HOW TEA BECOMES A STATE OF MINDTea comes first, then the perfume takes shape. Six starting points and fourteen fragran...
NOTES
PERFUME QUIZ: FIND YOUR STATE OF MIND FRAGRANCETake the State of Mind perfume quiz. Two quick questions lead you through fourteen frag...
FRAGRANCE CLASSIFICATION
EDUCATION
FRAGRANCE FAMILIES
HOLIDAYS & GIFTING
LIFESTYLE & MOOD
NOTES
PERFUMERS
SEASONAL
TRENDS
WORLD OF PERFUMES
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