Trends
Matcha perfume brought tea back into the fragrance conversation. At State of Mind, tea has been part of the creative process since 2017, with each fragrance beginning from a specific tea or coffee.
The Matcha Moment
Matcha has moved beyond the cup and into fragrance conversations, bringing the green, vegetal character of tea to a new audience.
But green tea is not one single scent. The character of a tea changes with its origin, variety and preparation. That difference becomes especially interesting when the tea is treated as the starting point for a fragrance.
For State of Mind, this idea has been part of the Maison from the beginning.
A Trend the House Didn't Have to Chase
Since its creation in Versailles in 2017, State of Mind has built its fragrances around real teas and coffee, connecting the sensory experience of drinking with the experience of wearing perfume. The current collection comprises fourteen states of mind, each associated with a specific tea or coffee.
That means the Maison approaches tea from a different starting point. The question is which tea can express a particular state of mind.
Three fragrances in the collection offer three very different answers.
Three Green Teas, Three States of Mind
What a Matcha Fragrance Can and Cannot Tell You
This is where the matcha conversation becomes interesting for State of Mind. A tea can be recognized not only by the broad category it belongs to, but by the specific tea itself. Gyokuro, Yunnan green tea and Sencha each give a fragrance a different starting point, and each one becomes part of a different state of mind.
That is the principle behind the collection. Taste the tea, smell the perfume, and let one sensory experience lead to another.
The matcha moment may be bringing more attention to tea in fragrance. State of Mind has been building its perfumes from the tea itself all along.
The full set, sorted by tea, is explained in How tea becomes a State of Mind perfume.
