Lifestyle and Mood
A cup of Sencha offers a natural way into Secret of Success perfume, a fragrance created around personal success, courage and willpower. The tea comes first. The state of mind follows.
What does Sencha perfume have to do with success?
At State of Mind, tea is part of the composition from the beginning. Secret of Success takes Japanese Sencha as its starting point, connecting a familiar tea ritual with a fragrance about defining what personal success means to you.
The Maison associates Sencha with meditation, the moment of reflection that comes before defining your own meaning of success. The fragrance then introduces a different energy, with grapefruit, rosemary and cinnamon bringing boldness and action to the composition.
From the Cup to Secret of Success Perfume
The connection between Sencha and Secret of Success is easy to understand when you look at the fragrance as a whole. The composition begins with the tea and develops around contrasts, moving from the warmth and coolness described in the original fragrance story toward a more decisive expression of courage and willpower.
That makes the morning cup more than a reference to one of the notes. It becomes a way of approaching the idea behind the fragrance before you even put it on your skin.
Aromatic Fruity
Secret of Success
- Top Notes
- Sencha Tea, Grapefruit, Cinnamon
- Heart Notes
- Ylang Ylang, Rosemary
- Base Notes
- Oud, Vanilla, Cardamom
- Tea Pairing
- Sencha, Japan's everyday green tea

The connection between the cup and the fragrance becomes more interesting once you make it part of the same morning ritual. Sencha gives you a moment to pause. Secret of Success carries that moment into a more determined state of mind.
Make the Pairing Your Own
- Start with the tea. Prepare your Sencha and give yourself a moment with it before reaching for the fragrance.
- Move from taste to scent. Once you are ready, apply Secret of Success and notice how the experience shifts from the tea ritual to the fragrance.
- Give the state of mind some space. The fragrance was created around personal success, courage and willpower, making it a natural companion to a morning when you are setting your intentions for the day.
- Let the ritual change with you. Some mornings call for reflection. Others call for momentum. The same pairing can accompany either mood.
The tea creates the pause. The fragrance gives it direction.
Secret of Success is one of fourteen State of Mind fragrances, each paired with a real tea or coffee. Sencha is where this one begins. For the larger story behind the pairings, read How Tea Becomes a State of Mind Perfume.